experience
With 20 years’ experience building and scaling category-defining Brands, I have established a reputation for my dynamic leadership of some of the UK’s most recognisable lifestyle businesses, including Soho Home, Neptune, Cowshed, Soho Skin, Sweaty Betty, The Outnet and The Littleloop
neptune
Chief Executive Officer
As Chief Executive Officer of Neptune I led a post-COVID turnaround, whilst re-invigorating Brand, Product and Customer Experience
It all started with a garden hammock; founded in 1997 by friends John Sims Hilditch and Giles Redman, Neptune began life as a wholesale garden furniture business and has evolved over time to the unique, vertically integrated “whole home” offer customers will find in the 28 UK showrooms, 13 wholesale doors with an additional 7 stores and 20 wholesale doors throughout Europe.
Neptune has become known for its 100 year vision; products are engineered and manufactured in-house, made and sourced only from the best materials, with a focus on longevity and sustainability.
Turnaround · Leadership · Board of Directors · Executive Leadership · Business Planning · Financial Planning · Manufacturing · Profit Growth · Digital Strategy · Retail · Strategic Planning · Product, Marketing and Brand Strategy · Commercial Planning · Profitability Enhancement · Customer Engagement · Business Process Improvement · Organisational Planning · Crisis Management · Performance Marketing · Digital Transformation · Business Development · Retail · Business-to-Business (B2B) · Fundraising · Homeware
soho home
Managing Director
I joined Soho House in 2016 as General Manager of Soho Home, launching Soho Home to the public later that year. Then as Managing Director of Retail, I led the rapid growth of Soho Home for 7 years, establishing the brand as the UK’s most desirable premium homeware retailer
Soho Home was born when Soho House members started to ask if they could buy their favourite pieces from the interiors of the Houses around the world. We launched with a small collection including our Barwell crystal glassware and House Robes back in 2016, and evolved from a small collection of staples into a diverse interiors brand that includes furniture, tableware, accessories, lighting & home fragrance.
The purpose of Soho Home has remained the same ever since: to allow members and non members alike to enjoy interiors created by Soho House in their own home.
Soho Home is now internationally acclaimed and recognised as one of the most desirable and successful interiors businesses in the world.
Digital Growth Strategy · Rapid revenue & Profit Growth · International Growth · Product Development · Supply Chain · Brand Marketing · Digital Marketing · Matrix Management · Customer · CRM · Stakeholder Management · eCommerce · Retail · Wholesale · Partnerships · Operational and Organisational Design · Systems and Process Design · Leadership · Homeware · Partnerships · P&L Management · Procurement · Project Management ·
cowshed
Managing Director
As Managing Director of Retail at Soho House, I led Cowshed, the Group’s Spa and Fragrance brand, across Digital, Retail, Wholesale and Spas
Cowshed started with a simple mission: to inject a little country calm into people's busy lives. Luxurious spas and treatment-led natural therapies are famous worldwide for their originality, character and uncompromising attitude to quality.
Perfumer Richard Howard developed products specifically for the spa and House using ingredients from the Victorian walled garden in the grounds. The expert formulations and ecological and therapeutic values meant guests wanted to use them at home too, and so Cowshed was born.
Cowshed now has spas across London and in Soho House locations everywhere from Berlin to Miami, London to New York – all with the unique relaxed and sociable atmosphere that’s so special to Cowshed.
Profit Growth · Supply Chain · Digital Strategy · Retail · Strategic Planning · International Growth · Product, Marketing and Brand Strategy · Commercial Planning · Profitability Enhancement · CRM · Customer Engagement · Business Process Improvement · Spa Operations · Organisational Planning · Performance Marketing · Digital Transformation · Business Development · Retail · Business-to-Business (B2B) · Beauty
soho skin
Managing Director
As Managing Director of Retail at Soho House I led the creation of Soho Skin, Soho House’s first science-led skincare collection
Winner of Grazia’s Best New Beauty Brand and Elle’s Future of Beauty Award with the 24/7 Treatment
Inspired by Soho House’s global membership community, Soho Skin’s hyper-functional formulas were developed to remove complicated steps and create a simple, effective routine that meets the demands of modern lifestyles.
A science-backed combination of bio-tech actives that have been proven to refine skin health, function and vitality. This combination of ingredients enhance cellular energy, assist cellular renewal and longevity and help to conserve your microbiome. The Concentrate will help to leave skin looking brighter, clearer and smoother.
Brand and Product Creation · Supply Chain · Digital Strategy · Retail · Strategic Planning · International Growth · Product, Marketing and Brand Strategy · Commercial Planning · Profitability Enhancement · Customer Engagement · Business Process Improvement · Organisational Planning · Performance Marketing · Digital Transformation · Business Development · Retail · Business-to-Business (B2B) · Wholesale · Beauty
sweaty betty
Head of eCommerce
As Head of eCommerce for Sweaty Betty I led the Sweaty Betty Digital Flagship store and Omni-Channel experience, with accountability for Commercial Delivery and implementation of the Brand’s Digital strategy
Retail Week Digital Excellence Award, 2014 Retail Week Multi Channel Retailer of the Year, 2013
The Sweaty Betty mission is clear: To Empower Women through Fitness and Beyond.
Sweaty Betty is a Global Activewear and Lifestyle brand for women. They are also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won’t change the world on their own. But the women who wear them might.
Digital Growth Strategy · Rapid revenue & Profit Growth · International Growth · Digital Product Ownership · Tech Stack · Brand Marketing · Digital Marketing · Performance Marketing · Matrix Management · CRM · Customer · Stakeholder Management · eCommerce · Operational and Organisational Design · Systems and Process Design · Leadership · Apparel · Athleisure
the littleloop
Non Executive Director
As Non Executive Director of The Littleloop I offers advice on Growth, Digital, Brand and Operational Strategy
The Little Loop has become the UK’s most popular children’s clothing rental platform. Our proprietary technology has revolutionized the children’s clothing market by providing rental, second hand and resale in one place, integrated with the UK’s best loved brands including John Lewis and Partners, Polarn O Pyret, Start-rite, Spotty Otter, Frugi and more.
