Stella Magazine: Style your own Soho House

WHETHER OR NOT you’re a member of Soho House, you’ll know the Soho look. The eclectic aesthetic that suggests it’s all been casually thrown together, yet somehow works in perfect harmony, has garnered fans around the world (the Beckhams and Sussexes among them), and is constantly referenced on Instagram and Pinterest by interiors fans looking to create their own slice of cool. Its retail arm, Soho Home, allows them to do just that.

MBS WiHTL and Diversity in Retail: Women to Watch 2024

“As a female CEO, I’m proud to say that Neptune were included in the J.P. Morgan Private Bank Top WomenPowered Businesses for 2023. We are fortunate to have an incredible team of women, represented at all levels across the business at Neptune and I feel privileged to lead them.”

Retail Week: Neptune is back in the black following a shake up of its management team

Neptune CEO Aalish Yorke-Long said: “We are pleased with the group’s performance during the year with a turnaround in profitability in a very challenging trading environment. The positive momentum has continued into 2024 with our focus on the customer proposition, improving margins and efficiency gains. I would like to thank all of our teams and partners for their hard work and support.” 

Sheerluxe: Interiors Little Black Book

Aalish Yorke-Long was appointed as the first CEO of British interiors brand Neptune in 2022, having previously served as MD of retail at Soho House. So, it’s fair to say she has a keen sense for what British consumers want when it comes to cool homeware. Here, she tells us the names and places she goes back to time and again…

Vogue: Soho House is launching a new skincare line

Made in the UK, the launch range features 11 products. The hero product is the 24/7 Treatment, priced at £72. Aalish Yorke-Long, Soho House managing director of retail, says it’s designed to help mitigate the effects of a 24/7 lifestyle and is multi-functional for brightened, energised skin. The formula contains fermented extracts and magnesium. In line with a strong trend in the beauty sector, 24/7 Treatment targets the skin microbiome, which is the ecosystem of bacteria on the skin’s surface.

J.P. Morgan Private Bank Top Women-Powered Businesses for 2023

Country Homes

Aalish Yorke-Long on Neptune’s 100 year vision

Hollywood Reporter: Soho Home Brings Exclusive Luxury Furniture to Newly Opened West Hollywood Store

“They’re called studios for a reason,” Soho House managing director of retail Aalish Yorke-Long told The Hollywood Reporter. “They’re not just shops — that’s not a word we use internally. It is all about coming and spending time in the space, and really experiencing what it is to be in a Soho House, whilst looking at beautiful furniture.”

Since its L.A. debut in 2010, Soho House has established itself as an exclusive hub for Hollywood A-listers and dealmakers in town. Before the launch of the Home brand, being inside one of the clubs gave that Soho House feel. Now, members and non-members alike can bring that luxury and comfort into the privacy of their own homes.

“[Founder Nick Jones] is a genius on many levels, but he is a design genius,” Yorke-Long said of how Soho Home came about. “It is his eye that made [the Houses] such special places to hang out. People were always saying, ‘Oh my God, Nick, where’d you get this stuff from?’ And he’s like, ‘Well, we actually make it. We should probably sell it.'”

Homes and Gardens: Soho Home has announced a new studio - in London’s most fashionable area

‘This is set to become a destination not just for our new homeware collections, but an interactive gallery space drawing on the best of the Soho House concept for customers to eat, drink and discover,’ explains Soho House’s Retail Managing Director, Aalish Yorke-Long.

‘We will provide emerging entrepreneurs and creatives a platform to launch a project, product, or idea via our Soho Chance initiative. 

People will be able to see these exclusive designs alongside our wider collections as part of the ongoing creative partnership we have built with our membership,’ she adds. 

Circl Podcast

Welcome to Season 2, Episode 43 of The Full Circl Podcast!

Today we're joined by Aalish Yorke-Long, Chief Executive Officer of Neptune. Aalish recounts her transition from a legal career path, fueled by early inspiration from a family member, to eventually discovering her true passion in the creative and leadership realms of retail and business.

Aalish shares valuable insights on the importance of trusting one's instincts and being open to diverse experiences, especially for young individuals looking to navigate their careers. She emphasises the significance of curiosity, networking, and embracing opportunities, urging listeners to pursue what truly resonates with them rather than following a predetermined path. Additionally, Aalish delves into her experience as a female leader, highlighting the challenges and rewards of leading teams while championing inclusive leadership principles.

Thank you for tuning in to this episode of the Full Circle Podcast. We hope you found Aalish's insights valuable and that they inspire you on your own career journey. Stay tuned for more engaging discussions and valuable career advice in future episodes!

The Full Circl Podcast takes a closer look into the lives and stories of aspirational leaders worldwide.